TORONTO, February 2, 2000 - Kanetix®, Canada's first and only online insurance marketplace -- today launched an ad campaign to reach young Canadian drivers faced with the hassle of shopping for auto insurance.
"Our advertising needs to break through the noise to reach younger
Canadians who view auto insurance shopping as a time-consuming and
inconvenient experience," said Gregory Ellis, Co-founder, Kanetix.
"Young people faced with high auto insurance rates just want the best
deal -- with no sales pressure and clear comparisons in a time-saving,
'one-stop shopping' environment. Our challenge is to get their attention so
they know that Kanetix has the solution they need."
To capture their interest, Kanetix has developed a print, transit
shelter and direct mail campaign that conveys the speed and accessibility of
the site by playing on young women's views of the foibles of men and dating.
One example:
Get 6 car insurance quotes in the time it takes the average male to figure out the double clasp (approximately 8-10 minutes).
"Our ads are edgy but light-hearted," Ellis said. "People will see
that they portray women who are obviously in charge of their relationships,
while poking good-natured fun at young guys."
The Kanetix website brings together Canada's leading insurance
companies, enabling visitors to compare quotes in one fast and simple process,
and purchase the best solution for their personal insurance needs.
For more information, please contact:
Gregory Ellis
Kanetix Co-founder
(416) 599-9779 ext. 201
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