Toronto, ON, September 26, 2002 - Today, Kanetix® (www.kanetix.ca) - Canada's insurance marketplace and online insurance information centre, announced a new addition to its Quebec online quote comparison service - Industrial Alliance, Auto and Home Insurance, part of the Industrial Alliance Group.

"Industrial Alliance, Auto and Home Insurance has embraced new technologies to create a state-of-the-art call center and a great service model for its clients," said George Small, Co-founder, Kanetix. "We are excited to provide our Quebec users with automobile quotes and information from such a reputable and innovative insurance company."

Kanetix is Canada's leading online insurance quote comparison service and information center. Through its various marketing channels, Kanetix will provide Industrial Alliance, Auto and Home Insurance with direct access to millions of Canadian Internet users.

"These past two years represent an important growth period for us," said Michel Laurin, President and Chief Operating Officer of Industrial Alliance, Auto and Home Insurance. "Offering online insurance quotes was the next logical step for us."

To compare insurance quotes at Kanetix, users simply log on to www.kanetix.ca and follow the five-step online process. In minutes, shoppers can see a list of up to 6 insurance quotes, choose the policy they wish, and buy online.

About Kanetix

Launched in October 1999, Kanetix (www.kanetix.ca) is Canada's national online insurance marketplace. The Kanetix insurance information and shopping service allows consumers to compare auto, motorcycle, life, property and travel insurance quotes from a variety of Canada's leading providers. Users can select the insurance policy of their choice and complete the purchase online.

About the Industrial Alliance Group

Industrial Alliance, Auto and Home Insurance is a wholly owned subsidiary of The Industrial Alliance Group - one of the most solid financial institutions in the country and an industry leader in insurance and financial services. The seventh largest life and health insurer in Canada, the Industrial Alliance Group offers its products and services all across Canada. It insures over 1.5 million Canadians, employs more than 2,000 people and administers $16 billion in assets. Industrial Alliance stock is listed on the Toronto Stock Exchange, under the ticker symbol IAG. With a market capitalization of $1.4 billion, Industrial Alliance is among the 100 largest public companies in Canada. The address of the Company's Web site is www.inalco.com.

- 30 -

For more information, please contact:

George Small Co-founder, Kanetix (416) 599-9779 ext. 202

Suzanne Michaud Director, Marketing, Industrial Alliance, Auto and Home Insurance (418) 650-4600, ext. 3024 suzanne.michaud@iaah.ca

Comment	Community Guidelines
	500 characters remaining