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Most popular car colours and how they impact your car insurance rate.

Updated: November 15, 2011

Most people may not know it, but the insurance industry is colour-blind. It doesn't matter if your car is a blue, red, green, silver, white, or black, your insurance rate for that make and model of car will be the same.

Even though car colour doesn't matter when it comes to your insurance rate, a recent car colour popularity survey (released by PPG Industries) shows that white is the most popular car colour out on the road.

In North America for 2011 model-year cars, the most popular car colours are:

  • 20 per cent white
  • 19 per cent silver
  • 18 per cent black
  • 15 per cent gray
  • 9 per cent red
  • 9 per cent blue
  • 7 per cent were "naturals" like gold, orange or brown tones
  • 2 per cent green
  • 1 per cent were other

In Europe, the favourites are: In the Asia/Pacific region they're:

  • 26 per cent black
  • 19 per cent white
  • 16 per cent silver
  • 15 per cent gray
  • 9 per cent blue
  • 7 per cent red
  • 5 per cent were "naturals"
  • 2 per cent green
  • 1 per cent were other

  • 25 per cent silver
  • 23 per cent white
  • 17 per cent black
  • 10 per cent red
  • 8 per cent gray
  • 7 per cent blue
  • 7 per cent were "naturals"
  • 2 per cent green
  • 1 per cent were other

Don't believe car colour doesn't matter?

Compare quotes online through the Kanetix.ca's car insurance quote comparison service. Not only will you find great rates from competing companies, but you'll see that in order to get accurate rates you are not asked once about the colour of your car.

Compare car insurance quotes today from Kanetix.ca, where insurance companies compete and you save money.

Want to learn more about car colour and what others say about your choice of car colour? Read the Kanetix® article, "Car colour and your auto insurance".




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