As Canadians enter 2012 with a fresh sense of determination that they'll achieve their New Year's resolutions, a considerable number of women say they've failed to live up to their commitments weeks after making them in the past.
According to a survey conducted by Angus Reid on behalf of Pepsico Canada, of those who make resolutions, nearly half - 47 per cent - admit they have fallen short of achieving their goal four weeks later.
As a result of not fulfilling their intentions, 13 per cent of these same women say that they wind up feeling disappointed and 8 per cent say they're overcome with a sense of guilt.
While some women end up feeling remorseful for breaking their resolutions, the poll also discovered that more Canadian women are opting not to make these pledges so as to avoid their pangs of regret.
For example, one in six women say that resolutions do nothing but remind them of where their shortcomings lie.
Neetu Godara, senior marketing manager for the beverage giant, said women don't want to be weighed down by such negative emotions.
"Canadian women want to be fabulous 365 days a year, and are breaking free from the guilt of broken resolutions to embrace positive lifestyle changes that meet their goals year-round," said Godara.
The poll also discovered that nearly one in three women - 31 per cent - described resolutions as unrealistic. In fact, 6 per cent of respondents said they believe they have a better chance of marrying a celebrity than fulfilling their resolutions.
Perhaps because women feel their goals are often unachievable from the start, a considerable number of them don't take resolutions too seriously, as 41 per cent indicate they're generally able to laugh it off when they decide to desert their New Year's goals.
But women aren't the only ones who rarely pull off their pledges. A separate poll commissioned by Virgin Mobile Canada found that 52 per cent of Canadian men and women break their resolutions approximately a month later.
"Some people say that rules are made to be broken," said Andrew Bridge, managing director of Virgin Mobile Canada.
However, other polls indicate that Canadians are fervent about their priorities and are intent on achieving them in 2012. According to a Harris/Decima survey, which polled more than 2,000 men and women in the country, taking care of outstanding payments is one of the more common goals for Canadians in the new year. Among individuals between the ages of 35 and 44, nearly one quarter of them say paying down debt, such as credit card bills, was their top financial priority. Another age group to label debt as a top fiscal concern were 25- to 34-year-olds at 22 per cent.
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