Tourism employees look to increase Montreal's appeal

In an effort to increase tourism and travel to Montreal, several thousand of the industry's employees were asked to put their creative devices to work and to find areas of the city that may not be receiving the kind of attention they should.

"Each year, this campaign is welcomed with enthusiasm by those involved in the local tourist industry," said Pierre Bellerose, vice president of public relations and product research and development at Tourism Montreal. "This … highlights the great dynamism inherent in Montreal's tourism industry, the industry's interest in becoming more familiar with our city's tourism offering, and a spirit of camaraderie that handily reflects how everyone benefits from recognizing all that Montreal has to offer."

According to the source, the campaign - dubbed Open House Operation - involved approximately 15,000 tourism professionals who visited various sites they may have not previously been to. Tourism Montreal says this will give professionals a better understanding of all Montreal has to offer, which may help increase the city's appeal to travellers.

Those visiting Montreal from outside Quebec may want to consider travel insurance, as the benefits offered can help ensure a vacation goes as smoothly as possible.