Bad driving habits broken down by region, gender, and age across Canada
TORONTO, March 26, 2012 - Kanetix releases the raw statistics behind an in-depth study of distracted driving habits in Canada. The findings detail the levels of distracted driving, as well as the conscious bad driving habits of motorists on Canadian roadways.
The study, conducted by Leger Marketing, breaks down bad driving habits and distracted driving by age, sex and region, including texting and talking on cell phones while driving, road rage, and speeding, among other factors. Notably, eight in every ten Canadians admit to having at least one bad driving habit which amounts to approximately 18,750,000 motorists; this includes habits such as: speeding, texting while driving, following too closely, eating, failing to signal, applying makeup, and more.
On camera confessions
To coincide with the raw data, Kanetix has launched an investigatory editorial series looking at the study's findings: Confessions of a Canadian driver - In depth. The series contains a qualitative and quantitative approach to the raw data, looking at confessions from specific motorist profiles including:
Further, an infographic of Canadians' bad habits behind the wheel represents the data in engaging, informational, and exciting detail.
Findings from the study show that among Canadian motorists consuming food and/or beverages while operating a vehicle is the most popular bad driving habit, and that the income bracket most likely to admit to these bad habits are those earning 100K + annually.
Launched in October 1999, Kanetix was Canada's first online insurance marketplace and today provides over a million quotes per year to consumers looking for insurance, as well as comparisons for mortgage rates and credit cards.
The Kanetix comparison service is a one-stop shopping environment for consumers. Each day, thousands visit the Kanetix website at www.kanetix.ca to comparison shop their various financial needs. Shoppers choose what they want to compare, obtain a quotation and complete an online application or, with the help of Kanetix connect with the provider to purchase or apply for the product over the phone.
Through its Software as a Service team, Kanetix is also the leading provider of online insurance quotation technology, developing online quotation systems, mobile solutions, actuarial tools and websites for many of Canada's largest insurance brands.
For more information, visit Kanetix.ca or contact: