Industrial Alliance Financial Group, formerly known as North West Life, began as a mutual company in 1951. In 1982 the company was acquired by Industrial Life. Following the merger of Industrial Life and Alliance Life in 1987, North West Life became a part of the Industrial Alliance Group of Companies. Industrial Alliance Financial Group provides a multitude of life insurance products, of which term life insurance and critical illness insurance are included.
Industrial Alliance Financial Group currently provides online quotes for term life insurance and critical illness insurance on Kanetix and has been a participant in the Kanetix Marketplace since 2002.