The ideal time to buy life insurance is the time when less people are doing the same.
Canadians buy life insurance all year long, but according to Kanetix.ca the first four months of the year are the most popular.
Of all the life insurance quotes Canadians obtained on quote comparison website Kanetix.ca in 2010, over 44 per cent were in the first third of the year: January, February, March and April.
Of all the life insurance quotes Canadians compared:
- 44.2% occurred in the first third of the year
- 29.8% happened in May, June, July and August, and
- 26.1% took place in September, October, November and December.