encourages Canadian car buyers to 'Appreciate Depreciation' for better buying decisions.

Planning on buying a new car? Chances are you've heard that as soon as you drive off the dealer's lot, your brand new vehicle depreciates somewhere around 20 to 30 per cent. What you've heard is partially true; this is how much the average vehicle depreciates in the first year. Even so, vehicles depreciate at different rates, and each year, announces the "Best Retained Value" Award winners. Canadian Black Book has identified these vehicles as holding the highest percentage value of their original MSRP, four years later.

"Depreciation is the single largest expense of owning a vehicle, more than gas, maintenance or auto insurance. Understanding your vehicle's retained value is extremely important for anyone researching to buy, sell or trade-in any vehicle," says Brian Murphy, VP Research and Editorial, Canadian Black Book.

2017 Winners: Cars That Retain Their Value Best

Type of Vehicle
Honourable Mentions
Sub-compact Car Toyota Prius c Honda Fit
Kia Soul
Compact Car Subaru XV Crosstrek Honda Civic (Canada's best-selling car)
Subaru Impreza
Mid-size Car Toyota Camry Honda Accord
Subaru Outback
Full-size Car Toyota Avalon Dodge Charger
Chrysler 300
Entry Luxury Car Volvo XC70 Lexus IS Series
Lexus ES Series
Luxury Car Audi A7 Audi A5 Lexus
GS Series
Premium Luxury Car Porsche Panamera Porsche 911
Nissan GT-R
Sports Car Dodge Challenger Audi TT
Ford Mustang (Canada's top selling sports car)
Small Pick-up Toyota Tacoma Nissan Frontier
Honda Ridgeline
Full-size Pick-up Toyota Tundra Chevrolet Avalanche
1500 GMC Sierra HD
Minivan Honda Odyssey
Toyota Sienna
Nissan Quest
Full-size Van Mercedes-Benz Sprinter Nissan NV Van
Ford E Series Van
Compact Commercial Van Nissan NV200 Ram Cargo Van
Ford Transit Connect
Compact SUV Jeep Wrangler Nissan Xterra
Toyota RAV4
Mid-size SUV Toyota FJ Cruiser Toyota 4Runner
Toyota Highlander
Full-size SUV Toyota Sequoia GMC Yukon XL
Chevrolet Suburban
Compact Luxury SUV Audi Q5 Mercedes-Benz
GLK-Class Volvo XC60
Mid-size Luxury SUV Porsche Cayenne Lexus GX Series
Lexus RX Series
Full-size Luxury SUV Mercedes-Benz G-Class Land Rover Range Rover
Lexus LX-Series

From an overall brand standpoint, this year's award winners include: Subaru if you're in the market to buy a car; Toyota if you're looking for a truck or SUV; and, Porche if a luxury model is more your style.

New Car Insurance

Knowing which vehicles hold their value is certainly one component of making a better buying decision, but so too is knowing how much that vehicle will cost you to insure. Year after year, for the lifetime that you own the car, truck, or SUV, you'll need auto insurance and you'll want to factor this cost into your buying decision as well. Compare auto insurance rates to see which vehicles will help you spend less on auto insurance. At, we shop the market to help you get the lowest rate, and no one covers as much of the market as we do.

This article is updated annually with the latest winners. View the full list of's Best Retained Value Award winners, as well as past winners.

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