encourages Canadian car buyers to appreciate depreciation when buying a new vehicle.

Everyone has heard that the minute you drive off the dealer's lot with your brand new vehicle, it's worth a lot less than what you just paid for it. By the end of the first year, your vehicle will likely have depreciated in value somewhere in the neighbourhood of 20 to 30 per cent. Ouch.

Depreciation is likely the single largest expense of owning a vehicle, more than gas, maintenance or auto insurance. However, some vehicles depreciate slower than others, and each year announces their picks for the vehicles with the "Best Retained Value." These are vehicles that they've identified as holding the highest percentage value of their original MSRP, over a four-year period.

2018 Winners: Cars That Retain Their Value Best

Type of Vehicle
Honourable Mentions
Sub-compact Car Toyota Prius c Toyota Yaris
Kia Soul
Compact Car Toyota Prius v Toyota Matrix
Honda Civic (Canada's best-selling car)
Mid-size Car Toyota Camry Subaru Outback
Honda Accord
Full-size Car Toyota Avalon Dodge Charger
Chrysler 300
Entry Luxury Car Mercedes-Benz CLA-Class Volvo XC70
Lexus ES 350
Luxury Car Lexus GS Audi A7
Mercedes-Benz E-Class
Premium Luxury Car Porsche Panamera Mercedes-Benz S-Class
Mercedes-Benz CLS-Class
Sports Car Dodge Challenger BMW 2 Series
Mazda MX-5
Premium Sports Car Chevrolet Corvette Porsche Boxster
Porsche Cayman
Small Pick-up Toyota Tacoma Honda Ridgeline
Nissan Frontier
Full-size Pick-up Toyota Tundra GMC Sierra 1500
GMC Sierra HD
Minivan Toyota Sienna Honda Odyssey
Kia Sedona
Full-size Van RAM ProMaster Mercedes-Benz Sprinter
Nissan NV Van
Compact Commercial Van Ram Cargo Van Ford Transit Connect
Compact SUV Jeep Wrangler Nissan Xterra
Toyota RAV4
Mid-size SUV Toyota FJ Cruiser Toyota 4Runner
Toyota Highlander
Full-size SUV Chevrolet Tahoe Toyota Sequoia
Chevrolet Suburban 1500
Compact Luxury SUV Mercedes-Benz GLK-Class Audi Q5
Range Rover Evoque
Mid-size Luxury SUV Porsche Cayenne Lexus GX 460
Lexus RX 350
Full-size Luxury SUV Mercedes-Benz G-Class Land Rover Range Rover Sport
Land Rover Range Rover

From an overall brand standpoint, this year's award winners include Toyota if you're in the market to buy a car, truck, crossover or SUV; and Porsche if a luxury model is more your style.

New Car Insurance

Knowing which vehicles hold their value is certainly one component of making a better buying decision, but so too is knowing how much that vehicle will cost you to insure.

Year after year, for the lifetime that you own the car, truck, or SUV, you'll need auto insurance and you'll want to factor this cost into your buying decision as well. Compare auto insurance rates to see which vehicles will help you spend less on auto insurance. At, we shop the market to help you get the lowest rate, and no one covers as much of the market as we do.

This article is updated annually with the latest winners. View the full list of's Best Retained Value Award winners, as well as past winners.

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